In business, there is a right Author

November 14th, 2011 Posted in Business

While literary and artistic works in general are protected in the intellectual world, in trade can also register trademarks and patents, processes and other activities that are regulated, in business there are things that have no copyright, and therefore can be copied.

Mainly for SMEs or small and medium businesses, we must seize this is not regulated. Thus it must be continually aware of what others do. When you enter a trade, large, medium or small, need to see every detail of what causes us to go to buy something at that facility.

Be aware, means, to see how willing the goods, as we serve, we offer to give us benefits that have for sale strategy, ie, everything.

From this observation, and I repeat, we must take the usual manner on all the places we go, we can draw positive things and negative and then apply them in our trade.

It is advisable, where possible, copy the things that makes our competitors, due to ethical, but if you can copy things that a vegetable stand, a butcher, a shop or a bakery, but I have a business Sales of electrical goods.

When I copy, not only am doing exactly what we have seen, if not take the idea that we will not be sure we had happened, and try to adapt it to our field, taking away some things and adding others, but always trying to improve it.

I’m not saying you have to be seven days week thinking about the business, but this does not cost anything and you are constantly in touch with other traders, every day. That a habit to observe the details, I assure you will learn a lot, and implement the ideas we had in mind, and most importantly, as they sometimes are details, small aggregates that are included in the sale are very low cost and feasible for a small or medium business. Of course this same, but on another level, so do the large companies and corporations. Olympic sponsor Visa USA, obviously a great chance to increase your sales, because the American people saw identified a Credit Card with your athletes. Masters, in principle, had lost ground, we had to somehow counteract this advantage that Visa had taken, well, launched a campaign to donate a percentage of about 5% of purchases made during the term that lasted the Olympics, to allocate those funds to help the country’s athletics, and thus have more and better athletes representing the United States.

I’m not talking to sponsor Olympics or World Cup, but you can make a campaign in your area, saying that the purchases made during a certain period, a percentage would be donated to various needy schools, NGOs, soup kitchens, etc.

We are copying an initiative of a large corporation and adapting it to our potential and our reality.

As I always like to tell personal experiences, because it is very likely that many are going to serve, I tell you what our company, EXA Computers, develop from everyday thing. I receive each day’s lunch in my house for dinner from a company dedicated to such activities. Once a month, received the gift of a lunch box such as a spa town, which did not know him at home, offering a full session of three hours free. The next month, received a 60% discount on one of the items, if we had two pullovers of a house, we had not felt name. Result, my wife took spa guests, and invited two friends who also go, and instead of buying two pullovers, buy four, and very likely to continue buying there.

One time they came to me a snack, as the dealer is one of the partners, I asked because those coupons left, the answer was pretty obvious. Because we are adding more value to our customer service and we feel we will be paying for a day at the spa, or we pay you 60% in the house of pullovers, and businesses send them a free pottage time the week.

The first thought is how we had not happened before?

Conclusion of this, we contacted a friend who has a restaurant, and it is also our customer, and you offered the service for free tooling on your computer that has local, in exchange for Fridays, give them their when customers pay a coupon of our Company at a discount in the purchase of inputs such as service delivery for the first visit we do. Every week we have four to six new clients, we do not know, and from that first contact became regular consumers of our products. With that little detail, we can say that we have each year some two hundred and fifty new customers.

One Response to “In business, there is a right Author”

Myrina Stein Says:

December 1st, 2011 at 7:14 am
Hi,

I am Myrina Stein and I am a member of some financial communities. I just visited your site planini.com and I am a frequent reader of your blog.The articles of your blog is really worth reading. The quality of your content is excellent.
After seeing this, I would like to request you something. I love to write financial articles and I would like to contribute article for your site if you’ll give me the permission. I can give you an original guest post and I assure you that it will be published only in your site. If you want, you can suggest me the topic also and I will write accordingly.

Please let me know your thoughts. Waiting for your positive reply. Reach me at: myrina (dot) stein (dot) 888 [at] gmail (dot) com

Thanks,
Myrina

Planini